Don Collister

Don Collister is a Senior Marketing Product Database Manager at UnitedHealthcare, where they oversee the delivery of marketing campaigns for Medicare and retirement offerings. Previously, they managed marketing activities at Blue Cross Blue Shield of Michigan, significantly increasing membership during the ACA's first Open Enrollment period. Don has extensive experience in data analytics and marketing across various sectors, including financial and healthcare industries, and has utilized advanced analytic tools such as SAS, SPSS, and SQL. They hold a Bachelor of Science in Business Administration from Wayne State University.