Fred Descher

Fred Descher is a performance marketing leader who excels in omni-channel marketing strategy and consumer insights within the Insurance and Financial Services sector. Currently serving as the Director of Marketing and Communications at OptumRx, Fred has a strong background in both B2B and B2C marketing, having previously held roles such as Senior Financial Analyst and various marketing consulting positions. Fred has demonstrated a commitment to data-driven marketing strategies that enhance consumer journeys and targeting, resulting in significant improvements in customer acquisition and engagement. With a Bachelor of Arts in Economics from the University of California, Los Angeles, Fred continues to be a relationship builder and mentor, inspiring high-performing teams to achieve success.