Alex Peacock is an accomplished entrepreneur and executive with extensive experience in the fitness and leisure industry. Currently serving as the Founder of LeisureLabs, a custom development agency focused on digital transformation and user experience design, Alex also contributes as a Supplier Council Member and Digital Futures Advisory Board Member for ukactive. Previously, Alex held senior roles at SweatWorks, Netpulse, Zoom Media, and Amer Sports, demonstrating a strong track record in commercial leadership, international expansion, and digital media services. With a background in founding and managing successful enterprises, Alex has cultivated significant industry relationships and upheld a commitment to innovation in digital experiences for fitness brands. Education includes ongoing studies in organizational leadership at IESE Business School following earlier studies at King’s College School Wimbledon.
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