ukactive
David Birch is a seasoned entrepreneur and business leader with extensive experience in the sports, fitness, and recruitment industries. Currently serving as the CEO and Founder of Endurance Zone since November 2017, Birch has created a global platform that facilitates customer engagement for sports and fitness brands. Additionally, Birch co-founded and leads Win Your Dream Bike, a popular UK-based bicycle giveaway competition, while also contributing as a Board Member for Digital Futures at ukactive, focusing on digital transformation in the sector. Birch co-hosts the podcast "What's The Deal With Sports," exploring key aspects of the sports business. With a strong background in recruitment management prior to his entrepreneurial ventures, Birch has demonstrated a commitment to fostering community through initiatives like the Bluelight Cycling Club, dedicated to emergency services.
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