David Gerrish has extensive experience in the fitness and wellness industry, currently serving as the Head of Digital Transformation at ukactive since September 2019, where responsibilities include supporting the sector's Digital Futures journey and optimizing the use of OpenData. Prior to this role, David held the position of Head of Fitness Equipment & Innovation at DW Fitness First Group from June 2014 to September 2019. Additional experience includes roles as National Account Manager and Health & Wellbeing Network Specialist at Technogym, Business Development & Project Manager at SCOM, and a significant tenure at the UK Ministry of Defence in Research & Development focused on fitness health and corporate wellbeing programmes from 1985 to 2007.
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