Sinita Basak

Sinita Basak is a results-driven Digital and Communication Marketing Manager with over 10 years of experience in delivering performance-led digital strategies and managing large-scale websites across the UK and EMEA. Currently serving as a Lead Web Producer for EMEA & APAC at UKG, Sinita has a proven track record in leading multi-channel campaigns and aligning global messaging with local priorities. Previously, Sinita held roles at Fidelity Investments and Expedia, Inc., as well as serving as Deputy Manager for Web Content Management and Digital Marketing at Deloitte. Sinita holds an MSc in International Marketing from the University of Sussex and a Bachelor's in Media Science from Techno India Institute of Technology.