Ukie (UK Interactive Entertainment) is the trade body for the UK’s games and interactive entertainment industry, representing developers, publishers, service companies, and esports organisations across the sector. 

Representing over 700 games businesses, Ukie’s mission is to supercharge the growth and success of the UK games industry by championing its contribution to culture, society, and the economy on a global stage.  

Ukie empowers talent by supporting skills development, education, and career pathways to unlock potential. It energises the industry by driving growth, innovation, and sustainability across the sector. And it elevates games by promoting their cultural and economic value both domestically and internationally.  

Through initiatives such as Raise The Game, Digital Schoolhouse, and Ask About Games, Ukie ensures that everyone, everywhere, benefits from the social, cultural, and educational power of video games and interactive entertainment. 

Ukie

Nick Poole OBE

This department oversees the strategic direction and policy formulation for the organization.

Board Governance

This department coordinates and oversees all aspects of event planning and communication.

Event Management

This department manages member accounts and oversees membership-related activities and support.

Membership Services

This department manages and curates content related to gaming initiatives and family engagement.

Ukie

Org chart

Teams

Board Governance

Event Management

Membership Services

Gaming Content Oversight

Offices

Ukie

Org chart

Teams

Board Governance

Event Management

Membership Services

Gaming Content Oversight

Offices

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