Sindhu A. is a seasoned data analytics and science specialist currently serving as a Principal Data Analyst at UKTV since October 2023. Prior experience includes a role as a Senior Associate for Risk Assurance Reporting & Analytics at PwC UK, where Sindhu contributed to the transformation of risk advisory and data analytics in various sectors, leveraging SCRUM and Agile methodologies for effective project management. Sindhu's earlier positions include Customer and Product Data Analyst at The Filter, focusing on OTT platforms, and Digital Marketing & Business Insights Executive at IndiaGlitz, achieving notable increases in user retention and conversion rates. Educational qualifications include a Master of Science in Business Analytics from the University of Bath, a Bachelor of Technology in Information Technology from Anna University Chennai, and a Master's in English Literature from the University of Madras.
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