Ulpa is a Tokyo-based market entry practice founded by Paul Ashton, who has over 20 years of experience in market growth and strategic partnerships in Japan, with notable success at foreign and Japanese companies in growing revenue and brand awareness.

Ulpa understands the complexities of expanding businesses into Japan, from strategic planning and market analysis to cultural integration and scaling. We leverage a deep network of industry experts both within Japan and globally.

So if you're looking to enter and thrive in the Japanese market successfully, and connect with a Japanese audience, we can help, with everything from market entry strategy to messaging and localisation.

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