Katherine Ray is the Associate Director at UM Birmingham, specializing in digital media buying and planning with expertise in Paid Search, Programmatic, Mobile, Paid Social, Video, and Native advertising. They previously held various roles at UM Central, including Business Director for PPC and Digital Media. Prior to that, Katherine worked at UM Birmingham as a Senior Digital Media Manager and other related positions. Katherine began their career as a Web Marketing Analyst at the Charities Aid Foundation and has a First Class BA Hons degree in Media, Culture and Society from the University of Birmingham. Additionally, Katherine completed a Digital Marketing program at the E-Consultancy Graduate Academy.
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