Melanie Ball is an accomplished professional with extensive experience in customer relationship management and sales operations. Currently serving as Vice President and CRM Manager at UMB Bank since October 2017, Melanie has previously held roles at PennWell, where responsibilities included Salesforce and Pardot management as well as sales enablement. Additional experience includes positions at the Kansas City Convention & Visitors Association, XM Satellite Radio, Video Communications, and The Golf Channel, showcasing a strong background in project management, software training, and operations analysis. Melanie holds a Master’s degree in Marketing from Webster University and a Bachelor of Arts in History from the University of Missouri-Kansas City. Additionally, Melanie is a certified Salesforce Administrator.
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