UMI is a clothing brand born in Phuket, Thailand, crafting refined and breathable garments for life in tropical climates.

We work with natural materials such as linen, TENCEL™, and Japanese cotton to create elegant knitwear, relaxed tailoring, and essentials that feel soft, light, and sensual on the skin.

Rooted in the philosophy of “Confidence is the new sexy,” UMI celebrates quiet sophistication and intentional living — made for women who embrace freedom, ease, and effortless beauty.

All pieces are ethically made in Bangkok in small batches.

Now expanding across Southeast Asia — starting with Phuket and Bali — with a vision to bring tropical elegance to the world.

UMI

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