Catherine Lim graduated with a Bachelor’s degree in E-commerce and Marketing from Sheffield Hallam University in the UK. With 6 years of experience in digital marketing, Catherine has honed skills in managing, monitoring, and optimizing media strategies across platforms including Facebook, Google AdWords, and TikTok. Currently, Catherine serves as a Digital Manager at UM Worldwide and has held previous roles such as Senior Digital Marketing Optimization at cacaFly Malaysia and Assistant Manager Performance Marketing at Reprise Digital. Catherine is also a certified Google Search Ambassador and holds a Meta Media Buying Professional certification.
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