Eva Wayne

Eva Wayne is a seasoned professional with extensive experience in strategy and commerce, currently serving as a Senior Associate in Commerce Strategy at UM Worldwide since February 2025. Prior to this role, Eva contributed to Hearts & Science as a Senior Associate and Associate Strategist, focusing on strategy for Reynolds Consumer Products. Early career experiences include management support at Hounds Town Dog Daycare, where Eva facilitated employee training and enhanced social media engagement, and internships in marketing at Hofstra University Barnes & Noble, which resulted in impressive sales growth. Educational achievements include a Bachelor of Business Administration in Marketing from Hofstra University, alongside studies at the Fashion Institute of Technology and UCLA.