Mauricio Rincón is a bilingual marketing leader with over 10 years of experience in digital marketing and growth strategies. Currently serving as the Digital Director at UM Worldwide, Mauricio has previously held roles such as Conversion Rate Optimization Lead at Colsubsidio and CRO Lead at Grupo Financiero Ficohsa. Their expertise encompasses omnichannel strategy, performance marketing, and digital asset optimization, all aimed at driving revenue growth and improving customer engagement. Throughout their career, Mauricio has collaborated with major brands across various sectors, making significant contributions to the digital marketing landscape in Latin America.
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