Mourad Chamli

Mourad Chamli is currently the Associate Director of Integrated Planning at UM Worldwide, where they manage offline media activities for major clients such as stc, Microsoft-Activision, and Aramco. They have over a decade of experience in media planning and research, including previous roles as a Senior Media Planner at Integrated Communication and Media/Account/Business Development Manager at CDA. Mourad began their career as a Senior Media Research Executive at Ipsos Media CT and has developed expertise in designing media strategies to achieve client objectives. They hold a Bachelor's degree in Marketing & Advertising from the American University of Science and Technology and a Master's in Marketing/Management from Middle East University.