Simon Barks

Simon Barks is currently the Analytics Director at UM Worldwide, where they leverage their expertise in data analytics and marketing technologies to drive business growth. With over ten years of experience in digital marketing, Simon has developed a strong background in SEO and PPC, having worked in various roles with notable companies including Yell, Mobile Money Ltd, and McCANN Birmingham. They are Google AdWords Certified and obsessively focus on improving conversion rates and optimizing client accounts. Simon holds a Bachelor of Science in Computer Science from The Nottingham Trent University and has continually advanced their skills in data engineering and digital analytics.