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Jim Mann

Chief Executive Officer at UNDO

Jim Mann is an accomplished entrepreneur and CEO with extensive experience in the technology and environmental sectors. Currently serving as CEO of UNDO, a company focused on carbon removal through nature-based technology, Jim previously founded multiple ventures, including The Future Forest Company and The Birch Syrup Company, and held leadership roles such as CEO of Spontly, which facilitates collaborative sharing for live events. Additionally, Jim has provided strategic advisory services to CANDDi and was a seed investor in Bluefields. Jim's earlier career includes ownership of Just Paintball and a brief tenure as CEO of Total Gigs. Jim holds a BSc in Ecology from Durham University.

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UNDO

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UNDO is a world-leading carbon dioxide removal project developer specialising in enhanced rock weathering. Enhanced weathering is a nature-based technology that permanently locks away CO₂ from the atmosphere. The geological process of weathering has happened naturally for millions of years, removing billions of tonnes of CO₂ over Earth's history. UNDO accelerates this natural process by spreading crushed silicate rock with a high reactive surface area onto agricultural land, where plants and microbes in the soil speed up the weathering process. The breakdown of the rock by CO₂ dissolved in rainwater releases nutrients and bicarbonates, which end up in the oceans as solid carbonate minerals, permanently removing CO₂. Part of Microsoft and Stripe’s Carbon Portfolios, UNDO is scaling operations in the UK, Australia and Canada. The rock, a by-product of the aggregate and mining industry, is given to local farmers for free and spread on agricultural land using existing infrastructure. In addition to permanent, rapid and scalable carbon removals, UNDO’s holistic partnership model delivers significant co-benefits such as improved soil health, ocean deacidification and increased profits for farming communities.


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