Dan Mitchell

Dan Mitchell is a senior marketing leader with over 15 years of experience in brand transformation and digital innovation across global sports, finance, tech, and FMCG sectors. They have served as the Business Director at Atomic London, where they managed key accounts like AXA XL Insurance and Cancer Research UK, and later held senior roles at Camelot and Grey London. Currently, Dan is the Head of Web3 at Red Bull Racing & Red Bull Technology, focusing on global fan engagement through emerging technologies. Dan has also pursued education in marketing, completing a Mini MBA and earning a degree from Leeds Beckett University.