Lars Samuelsen

Lars Samuelsen is the Chief Strategy Officer and Creative Chairman at Grey Group, a position held since 2019 after joining the organization in 2009. Previously, Lars held roles including Managing Director at Uncle Grey and Digital Strategic Director at Grey Group EMEA. Lars’ extensive background also includes experience as a Communications Planning Director at Mediaedge:cia and an educator at Skandinavisk Design Højskole and Morgenavisen Jyllands Posten. Lars earned an MBA in Creative Leadership and Strategy from the Berlin School of Creative Leadership and holds a cand.mag in Media and Communications from Aarhus University.