Luke Abbott

Luke Abbott is a seasoned professional in social media marketing, currently serving as the Senior Account Director at Uncovered since May 2025, where the focus is on developing social strategies for Tesco and Tesco Mobile. Previously, Luke held various key positions at BBH London from March 2019 to October 2025, including Social Director, where significant campaigns such as the Tesco Food Social relaunch were executed, earning multiple accolades including Campaign Awards and a highly commended recognition at Cannes Festival of Advertising. Luke's earlier experience includes roles at King Kong Company, Red Brick Road, and several other agencies, cultivating expertise in strategic content development and social media management across diverse brands. Educational credentials include a Master's in Social Media Marketing and a Bachelor's in Marketing from Waterford Institute of Technology.