Crystal Chapman

Crystal Chapman is a seasoned Web Communications Specialist at UNC Wilmington, with a career spanning over 17 years in communications, marketing, and management. Crystal has developed integrated marketing strategies to enhance the university's fundraising and alumni engagement efforts, while also facilitating inclusive content production. Previously, as the Alumni Relations, Marketing & Communications Coordinator, Crystal significantly elevated the association's social media engagement, achieving top rankings among North Carolina universities. Additional experience includes roles such as Store Manager at Forever 21, where sales goals were consistently surpassed, and Licensing & Marketing Manager at Overly, contributing to the expansion of product portfolios. Crystal holds a Master of Arts in Technology and Communication from the University of North Carolina at Chapel Hill and multiple degrees from Johnson & Wales University, including a B.S. in Marketing and Management.