Simon Noall is the Chief Commercial Officer at Underbelly, a role they began in 2025. Previously, Simon served as the COO at Papier from 2017 to 2022 and as the CEO of Upcycle Labs in 2023. They also contributed their expertise as a consultant at Bain & Company from 2011 to 2015 and worked as an economist at HM Treasury from 2009 to 2011. Additionally, Simon held the position of Commercial Director and VP of Operations at Wool and the Gang between 2015 and 2017, and currently advises at Bassline, a business intelligence platform for live music and events venues.
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