AP

Agata P.

Data & Technology Director at Underscore Marketing

Agata P. has a strong background in marketing analysis and media technology. Agata started their career as a Customer Service Representative at Allianz Direct Ireland in 2006. In 2008, they interned as a Sourcing Specialist at Alexander Mann Solutions. Agata then joined INTERIA.PL in 2009 as an intern in the Market Research and Analysis Department.

In the same year, Agata joined Grupa Onet.pl SA as a Marketing Analysis Specialist where they were responsible for detailed website visitation trends analysis, KPI analysis, estimations and recommendations, online audience measurement, and more. Agata provided weekly, monthly, and quarterly benchmarking analysis and reports, as well as market analysis in advanced easy-to-understand reports and recommendations. Agata also conducted analysis in areas such as mobile websites and applications, SEO and SEM, website usability, and social media market analysis. Agata managed cooperation with Account Executives and Sales Managers and developed sales presentations.

In 2014, Agata joined Underscore Marketing as an Associate Analytics Manager and quickly progressed to roles like Analytics Manager and Media Technology & Analytics Manager. Agata ended their tenure at Underscore Marketing as the Associate Director of Media Tech & Analysis.

Throughout their career, Agata has showcased their skills in data analysis, market research, and client management. Agata has experience in various analytical tools and databases such as Google Analytics, Excel, Power Point, Basic SQL, Visual Basic, TGI, PBC, NetTrack, RadioTrack, AC Nielsen, Megapanel, and more.

Agata P. has a diverse education history. Agata began their studies in 2000 at VI LO, where they completed their secondary education. In 2004, they pursued a Bachelor's degree at Wyższa Szkoła Europejska im. Ks. Józefa Tischnera, majoring in Sociology with a focus on Economy and Market Research. Following this, Agata went on to attain a Master's degree in Human Resources Management from Cracow University of Economics between 2008 and 2011. In 2013, they furthered their education with a Postgraduate Diploma in Information Technologies in Marketing from Wyższa Szkoła Europejska im. Ks. Józefa Tischnera. Most recently, in 2016, they attended ALX - IT School and obtained a Certificate as a Junior PHP Developer, which is highly regarded by the Polish Committee of Accreditation.

Links

Previous companies

Allianz logo

Timeline

  • Data & Technology Director

    October 1, 2023 - present

  • Associate Director, Media Tech & Analysis

    November, 2018

  • Media Technology & Analytics Supervisor

    November, 2016

  • Media Technology & Analytics Manager

    April, 2015

  • Analytics Manager

    November, 2014

  • Associate Analytics Manager

    May, 2014

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