Understatement Underwear
Brian Modica is an experienced eCommerce professional with a strong background in digital product management and user experience optimization. Currently serving as Head Of Ecommerce at Understatement Underwear since March 2022, Brian focuses on enhancing website functionality and customer interactions, while managing PNL and key performance metrics. Previously, as Digital Experience Manager at Happy Socks AB, responsibilities included strategic planning and technical architecture for eCommerce platforms. Brian also has experience in full life-cycle product management for gambling apps and served in various roles at BMW Group, enhancing operations and eCommerce strategies. Brian holds a BSc in Software Engineering from Liverpool John Moores University and a High School Diploma from St Francis Xavier's College.
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Understatement Underwear
Founded in 2017 by Swedish duo Marie Stolt and Maria Lager, Understatement reclaims women’s underwear for women. No annoying underwire. No restrictive padding. No itchy tags. Our bralettes and panties are designed with comfort at the core and made to complement every body. We carefully handpick all materials to create undergarments that feel as good as they look. Selvedge mesh from Belgium. Buttery soft microfibre from Italy. Feathery lace from Germany. Form-fitting elastic waistbands from Japan. We’re always seeking out new fabrics and technologies that are kinder to both the planet and your skin. Our commitment to the women of the world influences everything we do. From the women working in the female-run factory in Latvia where our undergarments are produced, to the women who wear our products - we want to contribute to a world where they can be whoever they want to be.