Lia Joo

Lia Joo has a strong background in paid media strategy and marketing. Lia currently holds the position of Director of Paid Media at Understood, where they oversee the paid media efforts of the company. Prior to this, they worked at Foot Locker, Inc. as a Senior Manager in Paid Media Strategy from 2019 to 2022. Before that, Lia worked at Time Inc. in various roles, including Senior Manager in Paid Media and Manager in Strategy and Innovation, where they were responsible for developing and implementing paid media marketing plans and directing the growth of existing and potential customers. Lia also worked at Rodale as a Senior Online Marketing Associate and Online Marketing Associate, gaining experience in online marketing and strategy.

Lia Joo pursued their undergraduate education at Mount Holyoke College, where they earned a Bachelor of Arts degree in English. No specific start or end years were provided for this educational experience.