Teresa Shiang is an experienced marketing professional currently serving as the Director of Integrated Marketing at Understood.org since March 2024. Teresa has a strong background in strategy, having held various roles at Ogilvy from October 2014 to June 2018, including Senior Strategist for IBM Brand Services and Senior Strategy Director for Health & Wellness, where a focus on digital and social marketing shifted client budgets towards innovative channels. Teresa also led a team of over 30 individuals in overseeing comprehensive marketing strategies for notable clients in New York. Earlier experiences include internships in public relations and social media at Baidu, Ogilvy Public Relations, OpenMedia.ca, Gajo Media, and FASHION Magazine. Teresa holds a Bachelor of Arts in Economics, Political Science, and Communication Studies from McGill University.
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