Mark Cracknell

Mark Cracknell is a seasoned professional in the protection distribution sector, currently serving as the Commercial Director at UnderwriteMe since February 2023, while also leading Cracknell Consulting Limited to enhance business performance through expert advisory services. Prior experience includes serving as Head of Protection Distribution at Aviva from July 2015 to December 2022, where responsibility encompassed the strategy and corporate plan for the distribution of individual protection products. Cracknell's career also includes significant roles at Friends Life UK, notably as Head of Business Development, and at Friends Provident, where extensive experience was gained in distribution strategy, marketing services, and partnership management across various insurance product lines.