Pete Barry currently serves as the Creative Lead & Copywriter at UNDP, contributing to the Sustainable Development Goals campaign aimed at addressing poverty and inequality globally. Previous experience includes freelance work in New York City and authoring 'The Advertising Concept Book' published in multiple languages. Barry has held creative leadership roles in various agencies such as Organic, Wunderman Thompson, and Digitas, and also served as a professor of Advertising Design at Syracuse University. Educational qualifications include a Post Graduate Diploma in Copywriting & Art Direction from West Herts College and a BA Hons in Economics from the University of Liverpool.
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