Sam Cooke is the Co-Founder and CEO of The Insights Group, a media and events business focused on the digital entertainment, sports, and technology sectors. They previously co-founded Esports Insider and served as Managing Director for nine years, leading the company to a successful exit. Currently, Sam holds various positions, including CBDO at UNEVN, Director at Cyberlabs, and Co-Founder of Community Care Gaming. They have also contributed to the sports industry as a columnist and content manager. Sam earned a Bachelor of Arts in History from the University of Sussex.
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