Gerald Adrian

Gerald Adrian is a connector in sports and entertainment, currently serving as the Head of Global Licensing at UNGA, where they build partnerships through the power of athletes and intellectual property. As the founder of The Warehouse Group, they develop unique hospitality experiences in Amsterdam with venues like Maison Glamsterdam and The Cave, and co-founded Bar Shaffy, modernizing the classic Dutch pub concept. Gerald is also a founding partner at Nowhere Bound, a content production company focused on innovative media formats, and has previously managed social media and brand partnerships for renowned football icons. With a Bachelor in Business Administration from Hotelschool Den Haag, they blend creativity with execution across various ventures.