Iuri Soares is a CRM Manager at UNICRED DO BRASIL, currently leading a multidisciplinary team to develop and implement CRM strategies aimed at enhancing customer relationships and optimizing internal processes. With over 10 years of experience in IT, Iuri has played pivotal roles in previous positions, including serving as Tech Lead and Solution Architect for Salesforce at Ipiranga, where they accelerated project development and improved CRM strategies within the oil and gas sector. They hold degrees in Computer Science from the Universidade do Estado do Rio de Janeiro and in Computer Systems Analysis from UniCesumar, showcasing a strong educational foundation in their field.
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