Alejandro Pedroso is a passionate and empathetic design professional based in Turin, with over 15 years of experience in various design fields, including UX/UI, branding, and multimedia. After studying visual communication and design in Milan, Alejandro worked in the finance and fintech sectors for over a decade, leading UX efforts at UniCredit and providing freelance UX design consultancy. Earlier roles included web design and content management at Banco Mercantil and UI/UX design at Intesa Sanpaolo, where Alejandro contributed to digital transformation initiatives. Alejandro continues to advocate for user-centered design and values simplicity in creative processes.
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