Cristina Proci is the Head of Core Banking Products at UniCredit S.p.A and a board member at myAgents Srl. With a strong background in Retail Banking, they have held various leadership roles, including Head of Retail Sales Italy and Head of Commercial Area, focusing on digital transformation and customer experience. Previously, Cristina coordinated marketing communications at UniCredit Private Banking and managed commercial growth at UniCredit, demonstrating a passion for storytelling and effective project management throughout their career.
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