Welcome to UniFida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering marketing technology.

We believe transparency, accuracy, and data-driven decision-making are core to helping organisations understand their customers, personalise experiences, and optimise returns from omnichannel marketing campaigns.

*Our Mission* 

We aim to transform how businesses approach marketing by providing tools and insights that maximise Return on Marketing Investment (ROMI) and increase customer value at minimum cost.

*What We Do*

● Customer Data Technology: Our solutions enable you to gain deeper, more profitable customer insights and a comprehensive 360° view of your audience.
● Omnichannel Marketing Attribution: We integrate data across all media channels, from TV and direct mail to social media, providing a holistic view of your marketing efforts.
● Marketing Mix Modelling (MMM): Our econometric analysis helps you understand the overall contribution of various marketing activities, allowing for informed budget allocation and strategy optimisation.
● Multi-Touch Attribution (MTA): By mapping individual customer journeys, we identify which touchpoints drive conversions, enabling more targeted and effective marketing campaigns.

*Client Success Stories*

"The developments that UniFida made for our marketing attribution have been a game changer. To have real-time knowledge of which marketing activity is contributing to our sales without relying on previous assumptions means that our long-time goal has been finally achieved." - Sarah Watson, Wentworth Puzzles

*Get in Touch*

Explore how UniFida can revolutionise your marketing strategy today. Visit our website for more information, or contact us at info@unifida.co.uk or call +44(0)203960 6472.

Order our free ebook on Marketing Attribution by visiting https://unifida.co.uk/marketing-attribution-ebook/

UniFida

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