Huma Ashraf

Huma Ashraf is an experienced marketing professional specializing in trade marketing and category management within the food and beverage sector. Currently serving as Trade Marketing-OOH at ekaterra since June 2021, Huma previously held various roles at Unilever, including BDM and Tea Business Lead, where the focus was on driving growth strategies for Lipton and Supreme across multiple channels. Earlier positions included Category Mix Manager at Unilever Food Solutions and Key Account Manager for International Chains, emphasizing profitability and strategic marketing for brands like Knorr, Rafhan, and Lipton. Huma's educational background includes an MBA in Marketing from the Institute of Business Administration, completed in 2008.