Roberta Lorusso

Roberta Lorusso is currently the Global Brand Activation Lead at The Magnum Ice Cream Company, where they manage global brand activations and strategic partnerships. Prior to this role, they served as a Global Junior Brand Manager at Unilever, leading significant projects including the Magnum Pleasure Experiences platform and a major PR campaign at Cannes. Roberta’s experience also includes an internship in Global Brand Management at Danone, where they facilitated key strategic projects. They hold a degree from the Nova School of Business and Economics, achieving a notable academic performance.