Manuel Frei is a multidisciplinary creative and brand director currently based in Switzerland, specializing in the luxury, lifestyle, fashion, architecture, and design industries. With extensive experience, Manuel has developed and executed global strategies for notable brands such as MONCLER, BALLY, SWAROVSKI, and the SELFRIDGES GROUP, transforming them into prominent players in contemporary culture. Currently, as Managing Director of Client Services & Creation at Uniplan, Manuel oversees creative strategy and experiential development. Previous roles include positions at renowned companies like Piëch Automotive AG and Condé Nast, where Manuel honed expertise in brand identity, customer experience, and marketing strategy.
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