Patrick McKinley

Artist Marketing Lead at UnitedMasters

Patrick McKinley has a diverse range of work experience in the music industry. Patrick began their career as a Publishing Operations Intern at ole Rights Management in 2016. In 2017, they held multiple internships, including roles as an Event Booking Intern at The Empire Agency / Live Tide Music, as a Talent Management Intern at Vanguard Management Group, LLC, and as a Digital Distribution Intern at Redeye Worldwide. Patrick then co-founded a band called Left on Franklin in 2015, where they served as the Co-Founder and Marketing Manager until 2018. Patrick joined UnitedMasters in 2018 and held various roles, including Junior Product Manager, Artist Marketing Manager, Senior Artist Marketing Manager, and currently, Artist Marketing Lead.

Patrick McKinley received a Bachelor of Science (B.S.) degree in Business Administration and Management, General from the UNC Kenan-Flagler Business School in 2018. Patrick also earned a Bachelor of Business Administration (B.B.A.) degree in Business Administration and Management, General from the University of North Carolina at Chapel Hill in 2018. Additionally, Patrick obtained certifications in YouTube Channel Growth and YouTube Music from YouTube in February 2019, and a Bloomberg Market Concepts certification from Bloomberg LP.

Links


Org chart

Timeline

  • Artist Marketing Lead

    March, 2023 - present

  • Senior Artist Marketing Manager

    January, 2022

  • Artist Marketing Manager

    January, 2021

  • Junior Product Manager

    August, 2018

  • Brand Marketing Intern

    June, 2018