Ercia Paim

Ercia Paim has extensive experience in the telecommunications and media sectors, currently serving as the Director of Content and New Business at Unitel T+ since 2014, where responsibilities include brand management and the launch of an OTT TV platform. Prior roles at Unitel T+ included Director of Sales and Marketing and Marketing Director, where Ercia led initiatives in customer acquisition and retention, and developed the company's marketing strategies. Ercia's earlier tenure at Unitel from 2006 to 2014 involved contributions to the international expansion of the brand and management of communications and corporate identity. Ercia holds an Executive MBA in Big Data Applied to Marketing from ESPM Escola Superior de Propaganda e Marketing and a Bachelor of Science (Honours) degree from the University of Southampton.