Adriana Castro is a seasoned business intelligence professional with extensive experience in analytics and project management across various industries. Currently serving as a Sr. Business Intelligence Analyst at Unity since September 2023, Adriana focuses on enhancing telco clients' ad campaign effectiveness through strategic metrics and models. Prior roles include Lead Advanced Analytics at AT&T, where Adriana analyzed user behavior to drive customer engagement and revenue growth, and a Business Analyst at Microsoft, contributing to product development for the Mixed Reality space. With a strong academic background, including a Bachelor of Business Administration and a Bachelor of Science in International Business from Universidad Panamericana, Adriana combines technical expertise in SQL and analytics tools with a solid foundation in business management and strategy.
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