Agatha Hood

Agatha Hood has been with Unity for just over two years, but in that time she's made an incredible impact as the Senior Director of Customer Success Everywhere. Prior to Unity, Agatha Hood spent four years at Zynga where they were the Director of Studio E / Client Services. In this role, Agatha led a team of engineers and designers who created new advertising products with a focus on user-facing, game experiences in HTML 5. Additionally, Agatha managed all sales support for Zynga's global direct and programmatic ad sales team.

Under Agatha's leadership, Studio E became a division spearheading innovative ad development with three core pillars: highest revenue through top performance for brands, frictionless integration for game studios, and player delight. In its first year, Studio E beat its revenue plan due to focused integrations into key Zynga games.

In addition to their managerial responsibilities, Agatha also product managed all Studio E ads, including ideation, writing specs, performance analysis, and optimization. Agatha also completed RFP responses and executed direct sales and programmatic campaigns while maintaining a deep understanding of current advertiser requirements and top performing products. Furthermore, Agatha worked closely with the ad platform team on new features to roll out across all ad-supported games.

Through their hard work and dedication, Agatha was able to increase engagement rates by 14X in 3 years by optimizing the surfacing and user experience of interactive interstitial ads. Her accomplishments at Zynga are a testament to their skill as a leader and innovative thinker, both of which they have continued to demonstrate in their current role at Unity.

Agatha Hood received a Bachelor of Science in Marketing & International Business from the NYU Stern School of Business.

Agatha Hood reports to Julie Shumaker, SVP, Revenue - Create.