Emma C. currently serves as the Director of Data Science for Ads at Unity, where responsibilities include building the Data Science organization to influence ads product strategy and enhance revenue growth since November 2025. Prior to this role, Emma held various positions at Meta from 2018 to November 2025, including Data Science Manager for Core Ads Growth and Staff Data Scientist for Instagram Business, leading analytics efforts to develop new ad products like video and creator monetization. Earlier experience includes roles as a Business Intelligence Developer at Indeed, where Emma created a Sales data mart, and an Associate at Cedarwood Consulting, focusing on automation and information categorization using machine learning. Emma began her career with an internship at PF Holding and another at Unilever. Emma holds a Master of Science in Operations Research from the Weatherhead School of Management at Case Western Reserve University.
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