Esty Khasminsky is a seasoned data analytics professional with extensive experience in leading teams and driving product improvements through data analysis. Currently serving as the Data Analytics Team Lead at Unity since March 2022, Esty previously held significant roles, including Data and Research Manager at TikTok and Automation Specialist at Facebook. At Facebook, responsibilities included analyzing user behavior data, tracking global product launches, and developing training programs. Earlier career highlights include a Product Analyst position at Scientific Games Interactive, where market data analysis informed marketing strategies, and a BI Developer role at iGroup, focused on BI solutions and KPI measurement. Esty's foundational experience began as a Data Analyst at Hewlett-Packard Indigo Division, where fraud detection and project tracking were key duties. Esty holds a Bachelor of Science in Engineering/Industrial Management from Tel Aviv University.
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