German Iakovlev

German Iakovlev is an experienced professional in business intelligence and analytics, currently serving as the Director of BI and Analytics at Unity since May 2020, following a progressive career with the company that included roles as Senior Manager, Manager, and Lead in Business Intelligence. Prior to Unity, German worked at Smartly.io as a Data Analyst, providing insights and analytics to enhance product development. Earlier experience includes positions as Senior Data Analyst and Data Analyst at Holvi, where contributions were directed towards financial technology solutions for European entrepreneurs, and as an eCommerce & Digital Marketing Specialist at One Way Sport, focusing on e-commerce platform optimization and digital marketing campaigns. German's early career involved roles in marketing and sales internships, contributing to project development and marketing material creation, with a foundational education in Business Administration from Xamk - South-Eastern Finland University of Applied Sciences.