James Lawlor is a Senior Data Scientist at Unity, focusing on the Monetisation team where they develop machine learning models and data pipelines to optimize user acquisition advertising campaigns. Previously, James worked as a Data Scientist at Booking.com, contributing to predictive analytics for customer lifetime value. They earned a PhD in Computational Physics from Trinity College Dublin, where they authored six peer-reviewed publications and delivered talks at international conferences. Additionally, James created and maintains the Reddit Playlists project, which curates Spotify playlists based on popular posts from various music subreddits.
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