Shelby Weaver

Performance Manager

Shelby Weaver is a results-driven performance manager with extensive experience in data analysis and online advertising within the gaming industry. Currently at Unity since March 2022, Shelby conducts data analysis to optimize return on ad spend (ROAS) and collaborates with account management teams to enhance client satisfaction for key gaming accounts. Previously, Shelby worked as an Ad Operations Specialist for Tapjoy Offerwall, managing online advertising campaigns and ensuring effective ad delivery. At Ruby Seven Studios, Inc., Shelby excelled as a Player Engagement Specialist, managing social media interactions and customer support, and earlier contributed as a graphic designer for The Honey POP. Shelby holds a Bachelor of Science degree in Business Administration with a focus on Information Systems from the University of Nevada, Reno, complemented by prior leadership and sales experience at Baskin-Robbins and Ulta Beauty.

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