Simon Mastrodicasa is currently the Head of Product at 23 Broadway, overseeing Atlas, a LTV-based Bidding Optimization Platform in AdTech. With over 7 years of experience, Simon has focused on improving commercial outcomes through AI and ML, successfully driving $15M in advertiser revenue at Unity and contributing to $1.8M in incremental annual recurring revenue at Duco. Simon's background in Data Science, coupled with advanced education in Bioengineering, Biomedical Engineering, and Entrepreneurship, enables a strong ability to bridge communication gaps between business and technical teams to deliver targeted, high-leverage solutions. Prior roles include Senior Product Manager at Unity and Data Product Manager at Clippd.
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