xiaowei zhang

Xiaowei Zhang is an experienced data-driven demand generation growth marketing expert with a strong background in B2B marketing. They have held positions such as Senior Growth Marketing Manager at CDP Group and Head of Demand Generation & Digital Marketing at LinkedIn China, where they successfully integrated marketing strategies and drove customer acquisitions. With expertise in event marketing, content marketing, and partner ecosystems, Xiaowei currently serves as Senior APAC Marketing Manager at Unity while pursuing their bachelor's degree in English and an MBA in Business Administration at Hebei Normal University and Beijing Normal University, respectively.