Ayla Gerding

Ayla Gerding has a diverse background in marketing and project management, with experience spanning from 2006 to 2024. At Univé, Ayla has served as a Product Owner and Online Marketer from September 2019 to February 2024. Prior roles include Product Marketer at Espria Ledenvereniging, where responsibilities included analyzing customer needs and market developments in living, care, and welfare from December 2016 to September 2019. As Project Manager at Stichting Marketing Drenthe from September 2015 to November 2016, Ayla focused on enhancing the region's image in tourism, living, and work. Ayla worked as a Loyalty & Experience Marketer at Menzis from September 2008 to September 2015, fostering sustainable customer relationships. An early internship in communication at Stichting het Drentse Landschap involved creating a manual for volunteers. Ayla holds a Professional Scrum Product Owner I certification from Prowareness and a Diploma in Digital Marketing NIMA B from ICM opleidingen & trainingen.